💼 Job Title: CRM Strategist
🏢 Company: Thndr
🌍 Location: Remote (Global)
💵 Salary: $80,000 – $120,000
🕒 Job Type: Full-Time
📅 Deadline for application : 17th September , 2025
📖 About the Company
Thndr is a fast-growing fintech platform on a mission to help people become confident investors. Through innovative tools, data-driven strategies, and engaging campaigns, Thndr empowers individuals to take control of their financial futures. As part of the Growth team, you’ll play a key role in shaping how users interact, learn, and grow on the platform.
🎯 About the Role
Thndr is looking for a CRM Strategist who can transform messages into movements. This role blends creativity with analytics — designing strategies, building campaigns, running experiments, and optimizing lifecycle funnels to engage, retain, and activate users. You’ll sit at the intersection of Growth, Product, and Content, using data and storytelling to nudge smart user actions and drive real business impact.
📝 What You’ll Do
📩 Design and execute CRM campaigns across email, push, in-app, and SMS.
🔄 Own the lifecycle: onboarding, activation, retention, reactivation.
🧪 Build and run experiments (A/B, multivariate) to optimize engagement.
🤝 Partner with Product, Growth, and Content teams to align CRM efforts.
📊 Analyze campaign performance and share actionable insights.
🎯 Continuously refine segmentation and behavioral triggers.
🚀 Stay ahead of product changes and customer needs to keep CRM impactful.
🎯 Key Outcomes
📈 Lift activation, retention, and net deposits.
⚡ Improve CRM efficiency (CTR, CVR, unsubscribe rates).
👥 Increase user engagement across the lifecycle funnel.
🧪 Deliver 2–3 documented experiments per month.
🛠️ Build a repeatable CRM experimentation engine.
🎯 Advance personalization logic tied to user behavior and intent.
✅ Essential Skills & Traits
Strong stakeholder management and cross-team collaboration.
Strategic and big-picture mindset.
Data-driven and analytical decision-making.
Creative storytelling and attention-grabbing messaging.
Curious, experimental, and growth-oriented.
🌟 Nice to Have
SQL knowledge.
Experience with Braze or similar CRM platforms.
Arabic content testing/localization.
Fintech or consumer product background.
🔔 Note:
You do not need to pay any money at any stage of the application.
If asked how you heard about the role, kindly mention RemoteHustle.com.ng.
Wishing you the best of luck 🍀!