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ONLINE PAID ADVERTISING SPECIALIST at Lime Holdings ( PTY)

✍️ Online Paid Advertising Specialist (Full-Time, Exclusive Role)

Company: Lime Holdings (PTY) Ltd
Location: Remote (Worldwide)
Salary: 55k – 75k / Full-Time

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About Lime Media:

Lime Media is a marketing agency with over 16 years of experience in digital marketing. They manage various digital consumer products and cloud-based systems, specializing in large-scale customer acquisition. They work with both agency clients and large corporate accounts.

About the Role:

The Online Paid Advertising Specialist will plan, manage, optimize, and scale performance-based campaigns across Google Ads, Bing Ads, and potentially Meta (Facebook/Instagram) and TikTok, focusing on acquisition at or below target CPA and volume growth.

Key Responsibilities:

  • Create, manage, and optimize campaigns on Google Ads and Bing Ads; refine Search, Display, and Retargeting campaigns. Bonus: run and scale campaigns on Meta (FB/IG) and TikTok Ads.
  • Maintain multiple ad accounts across different brands or offers in the finance niche.
  • Monitor daily performance metrics (CPA, CTR, ROAS, Conversion Rate) and eliminate underperforming segments.
  • Research and expand keyword targeting, audience segments, and placements. Test new ad formats and campaign structures.
  • Provide creative direction or collaborate with designers/video editors to source or refine assets.
  • Deliver clear weekly and monthly reports summarizing key metrics, insights, and next steps.

Required Skills & Competencies:

  • Advanced-level experience in Google Ads (Search, Display, PMax, Retargeting) and Bing Ads.
  • Bonus: experience with Meta Business Manager (FB/IG Ads) and TikTok Ads Manager.
  • Proficient in Google Tag Manager, Google Analytics (GA4), Conversion Tracking setup & validation, and audience segmentation & remarketing.

Application Deadline: October 2

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